Tuesday, December 17, 2019
Cultural Training For An International Business Alliance
Running head: CULTURAL TRAINING 1 CULTURAL TRAINING 2 Cultural Training for an International Business Alliance United Arab of Emirates PEPPERDINE UNIVERSITY THE GEORGE L. GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT DR. MARGARET E. PHILLIPS OTMT 671.24 CROSS-CULTURAL MANAGEMENT Cultural Training for an International Business Alliance There is a significant divergence between the American and UAE cultures. The distinctions between these two cultures are such that life would be significantly different if individuals from one culture were born in the other. Aside from this, there are some significant differences in the business dynamics of both nations. UAE is characterized by a much lower unemployment potential in comparison to the west. Also, the business economic potential is higher given that, companies in the UAE operate in a money-rich environment in comparison to those in the U.S. Given that the government caters for a significant percentage of the healthcare costs; the business profit margins are also quite high. The factors above serve to avail an understanding of the degree of divergence between the business cultures in the two nations. The Alliance team needs to understand that the business approach to be employed will be dictated, to a large extent , by the UAE culture. Therefore, it becomes critical to ensure that a deep comprehension of the culture and its divergence from the American culture is developed. Local context UAE is the one hundred andShow MoreRelated Management Problems Facing Multinational Corporations Essay1391 Words à |à 6 PagesNowadays, business is set in a global environment. Companies not only regard their locations or primary market bases, but also consider the rest of the world. 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Domestic Marketing: involves the company manipulating a series of controllable variables such as price, advertising, distribution and the product in a largely uncontrollable external environment that is made up of different economic structures, competitors, cultural values and legal infrastructure within specific political or geographic country boundaries: InternationalRead MoreAirFrance-KLM Report Essay example1345 Words à |à 6 PagesAir France ââ¬â KLM: Changing the Rules of the Game [Type text] Introduction Air France-KLM Case (Som 2009) provides the background for airlines industry and factors impacting companiesââ¬â¢ positions, details about the history of air-carrier alliances and their challenges. The main focus of the Case is on two companies: Air France and KLM and their decision to merge despite predictions of failure. The period covered by the case ends in 2006. As most aviation companies worldwide were struggling
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